LimeLight Sports Club is a specialist division within LimeLight Sports Group specifically set up to create and deliver major participation campaigns and to provide a unique, high quality service for the consumers looking to get the very best value and experience from their sporting journeys.
Aligned to the group's vision – Creating an Active World. Together – LimeLight Sports Club and our brand partners share a belief that when people of all ages and abilities come together and participate in any kind of group exercise, the benefits can be immense, both for individuals and for society as a whole.
A collection of iconic participation experiences hand-picked for you.
There are always new and exciting plans for the LimeLight Sports Club and the LSC Originals.
Take to the streets with thousands of runners for the ASICS London 10k.
You own the streets! When we run together, amazing things happen. So, join in and be a part of it as we take over central London. You'll see tons of London's top landmarks, you'll also run past the True Geographical Centre of London, down closed Regent Street, the Strand and Embankment, and get the best view across the river of the London Eye.
Live bands, DJs and thousands of cheering fans will keep you entertained all along the glorious 10K route! Expect a mixture of music every 450m, spanning multiple genres, from reggae/funk to disco. Our route is jam-packed with entertainment and the fan hubs will keep the atmosphere alive, motivating you to the finish line.
Enter the UK's most stunning triathlon.
Famous for being the UK's most stunning triathlon, the Blenheim Tri combines a world class event experience, with unparalleled scenery and an idyllic family day out. This is the most iconic triathlon in the country, and it boasts the most spectacular transition backdrop in all the sport.
A true bucket-list event - the sublime lake swim and closed road course make the Blenheim Tri a great race for newcomers to the sport looking to take on a challenge. And you won't be alone, as 1 in 3 of our 2019 participants were first timers!
The UK's original closed road sportive.
Quite simply, a cycling event like no other. Taking you on a breath-taking 85- or 40-mile route through the spectacular Scottish Highlands, the Etape Caledonia never leaves you. Experience the same exhilarating thrills as the pros: climbing the long alpine-esque peaks of the remote and stunning Highland countryside including the famous Schiehallion, descending with the wind rushing at your face, and cycling in a peloton of your own mates - all on exclusively closed roads.
The route takes in majestic views from above two mighty Lochs (Rannoch & Tummel), and gives you the chance to bask in the beauty of the forest-lined roads. Once you’ve been a part of it, you’ll have to keep coming back.
Sweat with us at Hackney Moves, the UK's largest outdoor fitness festival.
WHEN YOU MOVE, HACKNEY MOVES.
MOVE SILLY. MOVE SERIOUS. MOVE TOGETHER.
Sweat with us at Hackney Moves, the UK's largest outdoor fitness festival. Run to the carnival sounds at the Hackney 5K or let the roads of Hackney move you at the Hackney Half.
This event is all about feeling London's culture and being the active part of its beating heart for a day. The run routes are flush with vibrant street art. And we've got live entertainment and DJs to keep you motivated and inspired on route.
Be part of the world's biggest duathlon.
It's the world's biggest duathlon, and it’s no surprise why. One of only two events a year to close Richmond Park, the London Duathlon offers you the chance to run-bike-run on fully closed roads through London's wildest and most scenic green space.
Over 40% of the field are first timers, making the London Duathlon a fun and friendly experience for all. And there's a buzzing and special atmosphere which keeps over 35% of you coming back each year.
Be part of the "UK's Best Multi-Sport Event"!
Now in its magnificent 22nd year, the London Triathlon was publicly voted the "UK's Best Multi-Sport Event" in 2019!
Every year, the streets of our iconic capital city are taken over by our community of incredible triathletes. The London Tri offers a unique urban route, giving you the chance to swim, bike and run right past London's world-famous landmarks.
Of course - it's the world's biggest and best triathlon, so you get the opportunity to race through central London for the bike leg of the event. An experience only offered by two events annually. If London is the capital of world sport, the London Tri is the pinnacle of global triathlon.
Run through the city of dreaming spires.
Now in its 10th year, the Oxford Half gives you the chance to run through the world's most famous university town. The atmosphere is electric as thousands line the streets to cheer you on.
A fast and flat 13.1-mile tour of extraordinary buildings, colleges, parks and more. The Oxford Half has everything set up for you to enjoy one of the UK's most coveted running events.
The sports marketing agency that unlocks the power of participation.
We are the leaders in high-energy and unforgettable sporting campaigns with the results to prove it.
At LimeLight Sports we deliver high-energy campaigns and memorable experiences, with the results to prove it. Helping our partners to draw in new audiences and build a deeper sense of trust, confidence and connection. Over the last 30 years we are incredibly proud to have formed long-term partnerships with some of the world's most iconic brands, charities and sports organisations such as Royal Bank of Canada, the FA, Fitbit, Nike and J.P. Morgan creating and delivering some of the most successful participation campaigns across Europe.
Active World Intelligence underpins each of our campaigns from beginning to end. This pioneering pathway owes itself to 30 years of expertise and understanding of the active world. Powered with technology and data, it allows us to effectively design, plan and execute campaigns to achieve your organisation's desired results. The AWI path leads to our partners' solution.
The LimeLight Sports Club is built upon 6 key foundations that guarantee you an unforgettable experience.
Your enjoyment is at the heart of our thinking
Experiences of the highest quality
An iconic "I was there" event
Opportunities for all – young or old, first-timer or experienced
Sustainable events that have a lasting positive social impact
Delivered by LimeLight Sports – 30 years of excellence
The LimeLight Sports Club is part of the LimeLight Sports Group.
We are a team bound by our shared passion for the active world. Our culture fuels the passion that brings you unforgettable experiences.
We have spent years creating a culture that pivots on our company's core values.
One Team
We are like-minded individuals. Together, we work towards our goals with a supportive nature and a sincere, mutual respect for one another.
Strive For Greatness
We have put our all into becoming leaders in sports marketing campaigns and we push to keep it that way.
Walk In Their Shoes
Through building meaningful partnerships with clients, partners and participants alike, we are able to understand the requirements and desired outcomes of each.
Push The Boundaries
As pioneers of the active world, we are constantly evolving with the landscape around us, challenging the status quo and adopting new practices.
Do The Right Thing
We recognise our social, economic and environmental responsibilities and act accordingly . We are fair, open-minded and act with integrity at all times.
We place a great deal of importance on physical activity and the benefits it can bring.
So much so that we created the #WeAllMove initiative. Each month, our team comes together to take part in sporting activities to promote both physical health and an active lifestyle.
Whether that's trying out a new sport like ultimate frisbee or having a game of football, no matter what it is, #WeAllMove and we do it together.
Delivering unrivalled sporting campaigns isn't the only thing we do together.
At the end of each month we hold a social event to create an opportunity for the whole team to come together.
Bake offs, game nights, pub quizzes, dinners and drinks are all part of our social agenda at LimeLight.
A sound body and mind make for a healthy, happy team.
We recognise the inextricable link between physical and mental health and the role that both play in our wellbeing.
Alongside our #WeAllMove campaign promoting an active lifestyle, we have implemented a number of initiatives to ensure a healthy work-life balance for each and every one of our team, including flexi-Friday and work day breaks.
The environment is our playground, the place where we can practice what we love. So we do everything in our power to take care of it.
As a company we have pledged to reduce our impact on the environment and we are determined to achieve this goal. We continue to incorporate sustainable practices in our work and will be carbon neutral by 2025.
We also recognise that it's our social responsibility to not only achieve sustainability but to accelerate it through what we do. We trust in the power of sport to bring about change with our partners, consumers and colleagues to ultimately better the environment and the community.
